Leona Edmiston

One of Australia's leading fashion designers, Leona Edmiston began in the 1980's with her first fashion label, Morrissey Edmiston shared with former business partner Peter Morrissey. The Morrissey Edmiston label received significant local and international recognition and dressed a string of celebrity clients including Tom Cruise and Nicole Kidman, Kylie Minogue, Elle Macpherson, Michael Hutchence, Helena Christensen, Harry Connick Jr. and Jon Bon Jovi.

Leona launched her solo label with business partner Jeremy Ducker in 2001 and they formed the present company of Ducker Edmiston Pty Ltd. The label, entitled 'Leona Edmiston', is a tribute to the dress in all its incarnations. A Leona Edmiston Frock is elegant, versatile and ageless.

The label celebrates the confident, urban woman. It exudes classic femininity, effortless style and chic, sexy sophistication.

Leona uses a variety of fabrics from her signature sleek jersey to soft luxurious silks and crisp cottons. Prints and colour blocks are a favourite. The fabrics compliment the style and flattering cuts of the Frocks, they allow for confidence during the day and sheer elegance during the evening, taking you from the 'office to opera' with ease.

Leona Edmiston's success has seen the label extend into a 'Nighties' sleepwear collection, 'Little Leona' for the little ladies, a diffusion line named 'Leona', and has fuelled accessories collections including eyewear, Heels, Purses and Leona Edmiston PINS, as well as a signature fragrance.

Today, the Leona Edmiston name and label is regarded as one of Australia's best exports. International recognition has lead to celebrity endorsements from Kristen Davis, Maria Sharapova, Heather Locklear, Susan Sarandon, Deborah Messing, Elle Macpherson, Tyra Banks, Mary Hart, Rachel Hunter, Melissa George, Emma Bunton, Drew Barrymore, Emilia Fox and Paula Abdul.

The Leona Edmiston brand encompasses 14 signature boutiques – 11 boutiques in Australia including Leona Edmiston Vintage, as well as two boutiques in Los Angeles and a new store opening this year in London.

Website: www.leonaedmiston.com